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Some questions and answers on prescription drug advertising.(The Last Word)

Publication: FDA Consumer
Publication Date: 01-JUL-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC) regulates prescription drug advertising. When we meet people outside the office, we are often asked the same questions. Here are answers to the most common questions we hear:

Q. Ten years ago, there were no TV...

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...ads for prescription drugs. Why are there so many now?

A. FDA regulations for prescription drug advertising have never prohibited advertising directly to consumers. Historically, doctors made most medical decisions, so pharmaceutical companies promoted only to health care providers. As time went on, however, patients became more empowered about their...

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