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JetBlue Taps Mr. Youth for 2006 Promotional Activities; Programming to Include Mobile Marketing and Buzz Marketing Efforts.

Publication: Business Wire
Publication Date: 20-APR-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Mr. Youth, a premiere provider of custom promotional solutions for leading brands, today announced that it has been tapped by JetBlue Airways for execution of various promotional activities for the remainder of 2006. The efforts are aimed at bringing the unique JetBlue flying experience to consumers of all ages via mobile, experiential, and buzz marketing tactics.

--Blue Betty Routing & Management: Mr. Youth will route & manage 'Blue Betty', JetBlue's mobile marketing vehicle that replicates much of the JetBlue on-board experience, to various JetBlue destinations throughout the continental United States. The arrival of Blue Betty at high traffic destinations is designed to reinforce the customer services and...

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