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A-B under fire for mobile advertising; Watchdog groups claim brewer targets underage drinkers through MobiTV.

Publication: Advertising Age
Publication Date: 10-APR-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: A-B under fire for mobile advertising; Watchdog groups claim brewer targets underage drinkers through MobiTV.(News)(Anheuser-Busch Companies Inc. partners with MobiTV to advertise through mobiles)

Article Excerpt
Byline: Jeremy Mullman

Alcohol industry watchdog groups are accusing Anheuser-Busch of marketing beer to underage drinkers after the brewer announced a partnership to advertise on a major cellphone service.

A-B last week said it is partnering with MobiTV in a deal that will allow it to advertise to the mobile TV network's 1 million subscribers. MobiTV provides...

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