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Article Excerpt
Byline: Mark Baker The Register-Guard
It's a ruse, right?
A stunt, just a way to get KZEL, Oregon's Classic Rock, back on top of the ratings.
Right?
"Everybody asks me that," KZEL program director Mark Raney said Wednesday afternoon, taking a break after more than 48 hours on the air. "And the truth is, everything in radio is a little bit of jumping up and down."
Uh-huh. Thought so.
Or was this really Raney's idea, and his idea alone, to lock...
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