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Going for the jiggler: when I was growing up in the Panhandle, Jell-O played a part in my family's life, and it still does. It's fun, versatile, and always topped with a comforting dollop of nostalgia.

Publication: Texas Monthly
Publication Date: 01-JUN-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The rainbow table was always the best part of the Dingus family reunion. In the big park at little Buffalo Gap, where the clan gathered annually in the fifties and sixties, there were plenty of entertainments for my siblings and me: a swimming pool in which to rinse off the sweat and dirt, older cousins who would take you doodlebug-hunting and rattlesnake-baiting, and a passel of funny names that we snorted about in secret (Aunt Shorty, Uncle Hurschel, Ina Bob). Still, I was most fascinated by the picnic table that bore what seemed like more Jell-O concoctions than there were living Dinguses: dozens of glimmering Pyrex panfuls, their contents melting slightly under the summer sun. Orange, green, yellow, red; coolly translucent or creamily opaque; plain or fruit-choked. Compared with the rest of the food--brown chili, brown beans, brown brownies--they shone in the light like stained-glass windows and, in the children of that era, inspired almost as much reverence, because back then, a portion of Jell-O fit the popular definition of"salad." [paragraph] Not until the dawn of the seventies did my generation begin to face reality: A true salad involved fresh produce, preferably of the green persuasion. "Jell- O salad," we realized, was, like "mild hot sauce," a Texymoron. This bit of enlightenment--along with more significant cultural shifts, such as the growing demand for organic food--had a chilling effect on our opinion of Jell-O. In response, Jell- O's parent company rethought the food's image as a make-ahead dinner...

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