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Arch Chemicals, Inc. Launches Purista(R) Freshness-Enhancing Treatment in United States; Study Reveals Americans Are Willing to Pay Premium for Textiles That Stay Fresher, Longer.

Publication: Business Wire
Publication Date: 10-APR-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
NORWALK, Conn. -- Purista(R) textile freshness-enhancing treatment, which is produced by Arch Chemicals, Inc., is now commercially available in the United States. Applied to textiles at the manufacturing level, Purista(R) freshness-enhancing treatment protects clothing and other fabrics from odor-causing bacteria to provide a long-lasting, "fresh finish" that allows fabrics to maintain their "just-washed freshness" longer.

"The success...

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