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Corbis bets on a digital revolution; Image library to help ad shops navigate rights.

Publication: Advertising Age
Publication Date: 20-MAR-06
Format: Online - approximately 507 words
Delivery: Immediate Online Access

Article Excerpt
Byline: LISA SANDERS

The world's richest man is relying on Madison Avenue to help turn his money-losing company into a profitable venture.

Not Microsoft-Corbis, the licenser and manager of photos, videos and other images begun in 1989 by the software giant's founder Bill Gates. Corbis' image library contains over 80 million photos and its Bettmann Archive, purchased in 1995, includes famous shots like Albert Einstein sticking out his tongue and Marilyn Monroe standing over a...

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