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Traveling bumpy road of bad Web sites.

Publication: Mississippi Business Journal
Publication Date: 27-FEB-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Traveling bumpy road of bad Web sites.(Column)

Article Excerpt
Web sites have been described as billboards on the information highway. Some that I have encountered while navigating down that electronic road make me wonder if I took the wrong entrance ramp.

It appears that there are three stages when it comes to businesses and Web sites. They are:

* We need to get a Web site.

* Hey, we've got a Web site.

* We use our Web site as an integral part of our business.

My experience is that most businesses are stuck in the second stage. In this column I'll share with you what this active driver on the information highway likes and dislikes about those billboards. These are in no particular order, but I have stronger feelings about some things as you will easily detect.

Get in touch

First, I want to see contact information. I don't use the telephone book or directory assistance very...

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