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Ads as crucial to big game as the game itself.

Publication: San Diego Business Journal
Publication Date: 30-JAN-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Ads as crucial to big game as the game itself.(Opinion)

Article Excerpt
I'll let you in on a little secret, although it may be the worst kept secret on television.

The Super Bowl is not about football. For many viewers, it hardly matters which teams are playing, or what city is hosting the game.

Now in its 40th year, the Super Bowl is no longer about a championship football game. Instead, it's all about TV commercials.

More people will congregate in front of the TV set for the Super Bowl than any other show all year, making it not only the top-rated sporting event but also the Super Bowl of advertising. On Sunday, Feb. 5, many of the estimated 90 million viewers in the United States, and millions more worldwide, will be drawn to a television with one thing in mind, and that is to watch the TV commercials.

For those national advertisers who...

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