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Breaking news a hit on the Web: outlets scramble to be 1st as Internet's importance as a news tool grows.

Publication: San Diego Business Journal
Publication Date: 30-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
When an 18-ton freeway sign slams onto the pavement, bringing 6 miles' worth of rush hour traffic to a snarling halt, journalists instantly see the makings of a breaking news story. Equally, when a descending jet careens off the runway, slamming into nearby structures before bursting into flames, the inquiring minds of readers and viewers want the latest details.

Both scenarios became reality in San Diego County last week, and in both cases, media outlets, from newspapers to television stations, fed the public's interest by turning to the No. 1 venue for breaking news these days--the Internet.

"Our goal is to always be the first ones to have it posted," said Jennifer Brady, managing editor for 10News.com, the Internet arm of ABC affiliate KGTV Channel 10.

Brady has worked for the station for the past 10 years--nine of which have been devoted to working on the Web site. Within five to 10 minutes of last week's accidents, 10News.com had posted breaking news alerts with taglines promising to give viewers continuous updates....

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