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Catalina, Epson testing full-color printers.

Publication: Grocery Headquarters
Publication Date: 01-FEB-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Catalina, Epson testing full-color printers.(tech NEWS & TRENDS)

Article Excerpt
Concise messages, robust graphics and swift distribution are imperative when delivering targeted coupons to busy shoppers. Catalina Marketing and Epson America have come up with a high-speed, full-color printer they say will give retailers a new way to do that.

Catalina is a behavior-based targeted marketing company. While its 23-year-old point-of-sale-based coupon printer has been called "low-tech in...

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