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Guardian throws its money--and reputation--behind the Berliner; the success of The Independent's compact format has forced the hand of other broadsheets, but can The Guardian's effort pay off?

Publication: Marketing Week
Publication Date: 08-JUL-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Guardian throws its money--and reputation--behind the Berliner; the success of The Independent's compact format has forced the hand of other broadsheets, but can The Guardian's effort pay off?(Media Comment)(Guardian Media Group PLC)

Article Excerpt
Much has been written about the compact revolution initiated by The Independent last September. Its success has been varied but both The Independent and The Times are committed to their new format, and it looks like the Telegraph and The Guardian have missed the boat.

The Telegraph was, and is, going to find it hard to convert its conservative readership to a tabloid format, and nothing could be decided until its protracted ownership saga was resolved. The Guardian has...

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