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Consumer feedback: unpredictable consumer behaviour belies healthy intentions.

Publication: Grocer
Publication Date: 18-FEB-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Better for you and health-related issues had become the dominant theme in customers' evaluations of new products by the end of 2005. And they had plenty to assess, with a continuous flow of new products all claiming some recipe change that offered a healthier alternative.

Respondents will admit to adhering to healthy eating, but...

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