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Healthy living is as hip as ever: supermarkets continue to cash in on the rising numbers of healthy eaters, however the fortunes of the various better for you categories are strikingly different.

Publication: Grocer
Publication Date: 18-FEB-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Healthy living is as hip as ever: supermarkets continue to cash in on the rising numbers of healthy eaters, however the fortunes of the various better for you categories are strikingly different.(Focus On: BETTER FOR YOU)

Article Excerpt
You would have to have had your head buried in the sand for the past few years not to have noticed the rise and rise of better for you products. Manufacturers and retailers know they are on to a good thing by launching healthy products and driving innovation in the category and, as a result, the consumer is now faced with a whole range of products that purport to be good for them.

Such foods include own label healthy options, gluten-free and soya products, and those that have been enriched with ingredients, such as fibre, calcium and vitamins. You name it, companies are adding...

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