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Western New York Public Broadcasting Association and Educate, Inc. Announce New Reading Rainbow Partnership.

Publication: PR Newswire
Publication Date: 07-MAR-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Agreement Ensures the Future of Critically-acclaimed PBS KIDS Series

BUFFALO, N.Y. and BALTIMORE, March 7 /PRNewswire-FirstCall/ -- Western New York Public Broadcasting Association (WNED) and Educate Inc. announced today an agreement that will secure the future of Reading Rainbow, one of the longest-running and best-loved children's series on PBS KIDS. Winner of nine Emmy Awards for Outstanding Children's Series, most recently in 2005, Reading Rainbow is designed to inspire children's love of reading and to build lasting connections between children and books. Despite being one of the most widely used children's television series by teachers in schools, Reading Rainbow has struggled in recent years to find adequate long term funding resources. The new partnership between WNED and Educate will guarantee that millions of children, parents and teachers will continue to enjoy and benefit from Reading Rainbow.

The University of Nebraska Board of Regents approved the sale of the Nebraska ETV Network's production interest in the series to the Western New York Public Broadcasting Association on March 3rd. Educate, Inc. has executed a co-production agreement with WNED for Reading Rainbow. WNED, a...

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