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EMAIL MARKETING: Citroen tracks online behaviour.

Publication: New Media Age
Publication Date: 02-MAR-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: EMAIL MARKETING: Citroen tracks online behaviour.(Citroen U.K. Ltd.)

Article Excerpt
Citroen has been sending its customers emails for years, but felt it could do more than just build brand awareness. More than 80% of car buyers research their purchases online, so by tracking their site visits, Citroen could learn about them and send emails to help cajole them through their car...

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