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Article Excerpt
SYDNEY SUSSMAN'S ENTRANCE into the steel business was triggered by economics. Or, as he puts it, "my absence of economics."
Sussman was a 30-year-old husband and father of three struggling to make a living in the mid-1950s. On a suggestion from a friend, he bought some steel with the intent of reselling it.
"What I made on commission in my first steel sale was twice what I would have made in a year in what I was doing," Sussman recalls. "I couldn't spell steel, but I was in the business."
The following year, 1957, he borrowed $10,000 and some office space from his father-in-law, rented a typewriter and purchased a used desk. Certified Steel was born. "Here we are in the year 2006, and I'm still in it."
For Sussman and Certified Steel, however, it was a decision a decade ago that set the course for the company's current success. In 1996, the business...
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