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Caribou Coffee Launches First Multi-Media Advertising Promotion With Apple(R) iTunes(R) and iPod(R) Giveaways.

Publication: PR Newswire
Publication Date: 01-MAR-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Can You Smell Rock-n-Roll?

MINNEAPOLIS, March 1 /PRNewswire-FirstCall/ -- The Caribou Coffee Company, Inc. will launch "Wake Up and Smell the Music," its first national multi-media advertising promotion with an instant win game on March 1, 2006, offering Apple(R) iTunes(R) and iPod(R) giveaways with a total of 31,833 prizes. One lucky winner of the "Wake Up and Smell the Music" game will win 1,000 iTunes music downloads or $1,000 on a Caribou Coffee Card.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060301/CLW051 )

Other prizes include 20 winners of 30 GB Apple iPods and 75 winners of a three-month tour of Caribou Coffee, a "culinary tour" where two one-pound bags of select coffees grown in the finest coffee growing regions from around the world are delivered to the winners' homes for three months. Forty winners will receive Caribou Coffee for a year with their choice of one pound of coffee delivered to their home each month.

This is the first national, multi-media advertising promotion for Caribou Coffee, the second...

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