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Xerox promotes colour leadership and innovation with industry firsts.

Publication: M2 Presswire
Publication Date: 28-FEB-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-28 February 2006-XEROX CORPORATION: Xerox promotes colour leadership and innovation with industry firsts(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:27022006

UXBRIDGE, UK - For the next six weeks, readers of The Daily Telegraph's business section will see its popular cartoon strip, Alex in full colour for the first time ever, courtesy of technology and services company Xerox. This new-look Alex will front the company's latest multi-platform UK colour brand campaign, encompassing television, outdoor, trade, national and online media, designed to underline Xerox's position as the clear leader in business colour with the industry's largest portfolio of colour devices coupled with a strong heritage in colour innovation.

Created by Charles Peattie and Russell Taylor in 1987, the Alex cartoon strip made its debut in...

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