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Article Excerpt
WOODCLIFF LAKE, N.J. -- Donnelley Marketing and Yesmail, subsidiaries of infoUSA(R) (NASDAQ:IUSA), are proud to announce that they have been selected by HCI Direct, Inc. to build and host its new marketing database. HCI Direct will utilize Donnelley Marketing's MarketZone(R) Platinum platform. MarketZone(R) Platinum is a fully managed and hosted solution that integrates Donnelley's consumer marketing information, file hygiene, and analytical services. The marketing database will also incorporate an e-mail technology platform, developed by Donnelley Marketing's sister company, Yesmail. This powerful combination provides HCI Direct, Inc. an integrated solution enabling online and offline one-to-one communication with their customers and prospects.
HCI's President Pat Corpora noted, "Our company goal for revenue and profit growth is predicated on creating and offering various products to our current and former customers. In order to do this successfully, we need a unified marketing database, with enhanced purchase...
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