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...information--information are sure you told them back when the project began. Instead, take as a signal that there's a need for ongoing marketing of your e-learning (and all training) initiatives to all employees, including management.
The reality is that formal learning isn't an everyday occurrence, so it's important to consider that it's not just what you do, but also what message you convey and how. That's why your ongoing marketing program must keep learners acquainted with the most basic how-to and why parts of their training.
Kevin Kruse, founder of e-LearningGuru.com, says that effective marketing communication requires learner-centric messaging that is repeated over time. "The 'what's in it for me?' perspective should drive your branding and marketing efforts."...
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