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...the equivalent of an import-export bank for Saudi Arabia. After receiving a two-year grant worth more than a half million dollars to develop an online course about the risks of doing business internationally, FCIB searched for a partner. Coincidentally, Michigan State University was looking for an association to be the first to develop an online course in trade finance. It was a perfect match.
One of the key decisions made was to follow a cohort learning model because it accommodates and encourages a collaborative learning environment. Most important, the completion rate for the cohort approach is much higher because the group of learners moves at the same pace.
FCIB's willingness to partner with MSU was critical. Typically, associations are leery of universities for being too academic, and many universities have viewed associations as competition or more "nuts and bolts" practitioners.
The fact that both sides were open to the partnership is vital to the ongoing success of the project, which is now offered three times each year.
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Associations have tended to be leery of universities for being too academic; universities have viewed associations as competition or as "nuts and bolts." In this case study, a financial association and a university overcame those barriers to form a successful partnership that began with the creation of one online course.
FCIB (the Association of Executives in Finance, Credit, and International Business) is in the business of risk management, so it's no surprise to see this association of finance, credit, and international business professionals take a few risks to develop an online course in international credit management.
Like many associations, FCIB wanted to offer adult education opportunities online. It decided not to go with an association-vendor transaction in creating its online course.
What happened next would completely change FCIB's thinking on the design of its online learning program and revolutionize continuing education for association members. FCIB got a phone call from Bruce Magid at the...
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