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His own brand of marketing.(Field Notes)

Publication: Home Energy
Publication Date: 01-JUL-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Getting a home's performance problems treated in a systematic way requires leaping two hurdles. First, contractors need to be trained to use a whole-house approach; second, customers need to be trained to appreciate the value of whole-house services. Keith Williams, founder and owner of & in...

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...Building Services Consultant Milwaukee, Wisconsin, has been successfully clearing these twin hurdles for more than a decade, armed with his secret weapon: "I have a big mouth," says Williams.

Williams hasn't deployed his weapon in a take-it-to-the-streets fashion; networking is his tactic of choice. He talks up the advantages of whole-house contracting to groups of insulation contractors, heating contractors, home inspectors, raters, and builders. "I will do a presentation wherever I can fit in," says Williams. "I even do breakfast seminars." The recurring theme in his presentations is the need to test a house to identify the causes of its performance problems before starting any repairs or remodeling work, and then to test out at the end of the job to ensure that the house is now working safely.

This theme defines more than just his presentations, h has guided Williams's work since the mid-1980s, when he was first introduced to the blower door. As an insulation contractor and consultant for various utility and weatherization programs, he had plenty of opportunity to experiment with the early models of blower doors, and to perfect the art of interpreting blower door test results. His...

NOTE: All illustrations and photos have been removed from this article.



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