Relationship marketing.(Checklist 171)(suggestions for customer relationship management)

Read this article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

• Over 5 million business articles
• Hundreds of the most trusted magazines, newswires, and journals (see list)
• Premium business information that is timely and relevant
• Unlimited Access

Tell Me More   Terms and Conditions

...The process evolves through a series of stages or steps which reflect the customers' increased importance or value to an organisation. The six stages are: prospect (a potential customer); customer (sale is made); client (repeat sale is made); supporter (regular customer); loyal customer (regular customer who actively supports the organisation); partner (customer working in partnership with the organisation). An organisation's ultimate aim should be to gain as many partner customers as possible.

Definition

Relationship marketing is defined as the building of long-term, loyal, committed and profitable relationships with potential and existing customers through communication and the provision of quality goods and services.

Advantages of relationship marketing

* Increased...

NOTE: All illustrations and photos have been removed from this article.




More articles from Chartered Management Institute: Checklists: Marketing Strategy
Websites: measuring success.(Checklist 215), October 01, 2005
Websites: guidelines for designing usability.(Checklist 211), October 01, 2005
Carrying out a PEST analysis.(Checklist 196)(political, economical, so..., October 01, 2005
Public/private sector partnerships.(Checklist 179), October 01, 2005
Managing creativity.(Checklist 177), October 01, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.