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Developing a manufacturing strategy.(Checklist 149)

Publication: Chartered Management Institute: Checklists: Marketing Strategy
Publication Date: 01-OCT-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
This checklist has been designed to explain the basic steps in analysing existing manufacturing activities and reviewing current manufacturing strategy.

Most organisations operate with a business plan and a broad corporate strategy, but not all manufacturing companies have a manufacturing...

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...strategy, and many of those that do, fail to update it on a regular basis. Competitive advantage can be gained by having a superior mix of people, technology, focus and direction. A manufacturing strategy explores all these issues. The time scale of completing a radical manufacturing change dictates that a long-term view is essential to permit planned investment and implementation.

Definition

A manufacturing strategy is a working document which outlines:

1. the basis for competitive advantage

2. the key issues which will affect the organisation

3. the strategic manufacturing aims

4. the broad strategic initiatives to be pursued.

The latter should cover quality, technology, skills requirements, training and make-or-buy decisions.

Action checklist...

NOTE: All illustrations and photos have been removed from this article.

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