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Effective visual aids.

Publication: Chartered Management Institute: Checklists: Marketing Strategy
Publication Date: 01-OCT-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Effective visual aids.(presentation methods)

Article Excerpt
[check] This checklist is intended to assist those who wish to use visual aids in a presentation, whether formal or informal, to a group, large or small.

Definition

For the purpose of this checklist, visual aids are images, either still or moving, that are used to enhance a presentation. They include films, slides, overhead transparencies, models, product samples, handouts and computer-based images.

Advantages of using visual aids

Visual aids can help the audience to retain a better understanding of information.

Visual aids can be used to: explain, amplify, simplify or clarify points hold attention, help concentration and aid retention

add interest and variety, and help break up an event into smaller

sections. If a picture is worth a thousand words, then visual aids can save time as well.

Disadvantages of using visual aids

Visual aids take time to plan, design and prepare.

Action checklist

1. Define the purpose of the presentation

Consider what objectives you want to achieve with the presentation--for example, to give the audience a broad overview of a subject, or a more detailed technical understanding, or perhaps a mixture of both.

2. Draw out the key points

Determine the key points that you want to make in the presentation. Are you trying to put across too much information in one go? Does each key point need to be reinforced with one or more aids? How many secondary points would also benefit from the use of visual aids? Too many secondary points may distract from key features.

3. Analyse the audience

You should obtain a good idea of the likely audience. Consider its level of knowledge--will it...

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