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Making our message heard.

Publication: Trial
Publication Date: 01-JAN-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Making our message heard.(effective communications campaign)(President's Page)

Article Excerpt
As you know, earlier this year ATLA launched a long-term, national communications campaign to change the debate over issues important to our members. Our goals are twofold: to tell the story about trial lawyers' unwavering commitment to seeking the truth, providing justice, and holding negligent corporations accountable, and to highlight our opponents' unscrupulous tactics and true motives. Our campaign is well under way, and I want to share with you some of the exciting things that are happening.

It is no secret that our opponents are well-heeled and deeply committed to eliminating the rights of individuals to hold wrongdoers accountable. Decades ago, they embarked on an aggressive misinformation campaign to sell the public, the press, legislators,...

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