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Mapping an effective change programme.

Publication: Chartered Management Institute: Checklists: Marketing Strategy
Publication Date: 01-OCT-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Mapping an effective change programme.(Checklist 038)

Article Excerpt
[check] This checklist provides an introduction for anyone planning to implement change within the organisation. It covers any type of change programme. Its aim is to assist in the planning process by covering the basic building blocks of change.

While the pace of change may vary within organisations, there will be no remission in the extent of change in the world outside. This checklist is intended to help organisations accept change as an integral part of the management agenda, whether such change is driven by external forces such as economic or market trends, or internal forces, such as those accompanying a total quality management programme.

Definition

The Concise Oxford Dictionary defines change as "making or becoming different". While this may be too vague most management dictionaries do not attempt to tackle a definition.

Managing change involves accomplishing a transition from A to B and handling the problems which arise in getting there.

Change will result as a consequence of the interaction between equipment (technology), processes (working procedures), organisation structure and people. A change to one of these four elements will inevitably lead to changes to the others, because the organisation is a living, evolving system.

Action checklist

1. Think the change through

Read a book which tackles change management; for example, John Kotter--A Force for Change or Rosabeth Moss Kanter--The Change Masters. Reading a book will take a day or two--the change process itself that you are trying to manage will take longer and cost a lot more--especially if you get it wrong.

Ask what kind of change may be involved...

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More articles from Chartered Management Institute: Checklists: Marketing Strategy
Successful direct mail.(Checklist 070), October 01, 2005
Establishing a presence on the World Wide Web.(Checklist 073), October 01, 2005
Planning a conference.(Checklist 039), October 01, 2005
Implementing an effective change programme.(Checklist 040), October 01, 2005
Fund raising.(Checklist 045), October 01, 2005

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