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...skilled if you keep it a secret. To be successful, you are going to have to let the rest of the world know about yourself.
Definition
Marketing theory focuses the organisation's or individual's attention on the perceived needs and wants of the marketplace. Philip Kotler has defined marketing as a human activity directed at satisfying needs and wants through exchange processes.
For the purposes of this checklist the exchange processes comprise skills, techniques, abilities, competence and image, and they take place between (potential) employer and employee, or between customer and supplier.
Action checklist
1. Familiarise yourself with the product
Marketing yourself starts with knowing yourself. You need to know what the product is, what its strengths and weaknesses are, what opportunities and threats there are around, what image the package is projecting, who the product is directed at, who is going to buy it and how to renew and refresh it once shelf-life approaches its limit and obsolescence sets in. Look at yourself objectively to identify your skills and qualities. Imagine yourself as if you were an external observer. Observe yourself entering a room, think of the impression you make and what you would want to...
NOTE: All illustrations and photos
have been removed from this article.
More articles from Chartered Management Institute: Checklists: Personal Effectiveness and Development
Work-life balance.(Checklist 193), October 01, 2005
Managing creativity.(Checklist 177), October 01, 2005
Effective negotiation.(Checklist 174), October 01, 2005
Neuro-linguistic programming.(Checklist 167), October 01, 2005
Managing knowledge.(Checklist 166), October 01, 2005
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