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Not turning a crisis into a disaster.

Publication: Chartered Management Institute: Checklists: Marketing Strategy
Publication Date: 01-OCT-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Not turning a crisis into a disaster.(Checklist 022)

Article Excerpt
[check] This checklist focuses on the preparation required to manage a possible crisis by considering the key steps necessary to crisis planning.

By its very nature the timing of a crisis is uncertain; similarly crises always "happen to others". It may therefore be difficult to convince colleagues of the importance of preparing for, and investing in, a plan. However, there is little doubt that a badly handled crisis reflects adversely on the company concerned. Planning for a crisis makes handling one easier--and reduces the risk of a potential full-scale disaster.

Definition

Crises can come in any form including: physical disaster (accident, chemical leak, fire), financial threat (hostile take-over), product liability claims, security leaks or failure of computer security. This checklist is not concerned with a particular form of crisis, but with the basic steps that should be taken in planning so that if (or when) a crisis occurs, it is managed as effectively as possible.

Advantages of planning for a crisis

* If a crisis situation develops, little time is...

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