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What do customers really want? Providers must sort out two sets of demands when adopting new technologies.

Publication: Behavioral Health Management
Publication Date: 01-JAN-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The more I learn about problems with technology adoption in behavioral health, the more I'm sure it's a marketing issue. That's right--marketing.

Follow my logic. Behavioral health provider organizations' rate of adoption of electronic medical record (EMR) systems (and other technology) is spectacularly low, even for healthcare. My interviews with executive teams about their current state of "wiredness" reveal fairly common reasons for limited technologic functionality: not sure what the future holds in terms of payer technology demands and standards, not enough money available to pay for new or upgraded systems, lack of certainty about achieving a return on their technology investment, and competing organizational priorities for available money and resources.

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