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Fisher-Price Tickles the Ivories with New Platform That Encourages Music Appreciation; Music Teachers National Association-Supported I Can Play Piano(TM) Set to Debut at Toy Fair.

Article Excerpt
NEW YORK -- The largest infant and preschool toy manufacturer, Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) introduces an exciting and innovative new platform that will change kids' tune when it comes to piano lessons. Families will be gathering around the piano for the 2006 holidays as Fisher-Price introduces the most exciting, and easiest new way to teach young children how to tickle the ivories with the new I Can Play Piano(TM) system, featuring the Piano Wizard method.

According to the Music Teachers National Association (MTNA), the more engaging a child's initial experience with the piano is, the more likely they are to go on with their study and enjoyment of music. "The I Can Play Piano system from Fisher-Price is the most innovative approach to piano fundamentals we've seen. It's totally in line with our mission to advance the value of music study and music making to society," says Gary L. Ingle, MTNA executive director.

Fisher-Price has had significant success in the learning aisle with toys that teach young children the "traditional" educational fundamentals with products that include Kasey the Kinderbot(TM), the PowerTouch(TM) Learning System, Learn Through Music, PowerTouch(TM) Baby, the Laugh & Learn(TM) Collection,...