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San Fernando Valley Business Journal
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Studios forced to face reality from all sides.
Publication:
San Fernando Valley Business Journal
Publication Date: 02-JAN-06 |
Format: Online
Delivery: Immediate Online Access |
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Full Article Title: Studios forced to face reality from all sides.(Media & Tech) |
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Article Excerpt
The entertainment and tech worlds became increasingly intertwined in 2005, as the major Hollywood film studios made overtures toward new technologies in their perpetual attempts to diversify their revenue streams. Of course, companies must adapt to the changing times or die, and that's just what many of the local studios did when forced to confront the much discussed box office slump of 2005, not to mention the gnawing reality that studios' might not be able to count on double digit percentage increases in the DVD market for the foreseeable future.
Disney was one of the studios leading the pack, confronting the new technological world head-on. In fact, Robert Iger, the new company's new chairman and CEO who took office last fall, went on the record to state that his goal was to capitalize on new multimedia technologies.
Though the...
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