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Nicorette(R), NicoDerm(R) CQ(R) and Commit(R) Combine for Only Smoking Cessation Sponsorship in NASCAR History in 2006.

Publication: PR Newswire
Publication Date: 25-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
PITTSBURGH, Jan. 25 /PRNewswire/ -- After a groundbreaking inaugural year in NASCAR, GlaxoSmithKline (GSK) Consumer Healthcare unveiled today the only smoking cessation sponsorship in NASCAR history featuring the brands Nicorette(R) nicotine gum, NicoDerm(R) CQ(R) nicotine patches and Commit(R) nicotine lozenges.

This innovative program features a NASCAR sponsorship, season-long associate sponsorships with four-time NASCAR NEXTEL Cup champion Jeff Gordon and NEXTEL Cup rookie-of-the-year candidate Reed Sorenson, as well as the title sponsorship of the NASCAR Busch Series race -- the Nicorette(R) 300 -- at the Atlanta Motor Speedway. The sponsorship also includes NASCAR's "Commit(R) to Win" NEXTEL Cup Contingency Award and sponsorships with Richard...

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