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Banca CR Firenze Drives Organic Growth With SSA Global's CRM and Accenture.

Publication: PR Newswire
Publication Date: 24-JAN-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
CHICAGO, Jan. 24 /PRNewswire-FirstCall/ -- SSA Global(TM) , a leading provider of extended enterprise solutions and services, today announced that Banca CR Firenze, a leading Italian bank, is driving organic growth by deploying SSA CRM, powered by Epiphany. Recommended and implemented by Accenture , CR Firenze has achieved significant results using SSA CRM to develop and execute central marketing campaigns to more than 600,000 customers and distribute leads and responses to their more than 450 branches.

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"Being able to segment our customer base and determine the most likely offer for each customer has helped us significantly increase our offer redemption rates," said Giovanni Andolfi, marketing and customer insight manager, CR Firenze. "Working with SSA Global and Accenture has helped...

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