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How to monitor the blogosphere; An array of Web sites and software has arrived to help marketers listen in on the conversation.

Publication: B to B
Publication Date: 16-JAN-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: How to monitor the blogosphere; An array of Web sites and software has arrived to help marketers listen in on the conversation.(Tools & Metrics)

Article Excerpt
Byline: PAUL GILLIN

With more than 20 million Weblogs already online and another 10,000 being launched each day, the challenge of keeping up with all the chatter is mind-boggling. But new tools are emerging almost daily that can help. Priced from free to six figures, they run the gamut from keyword searchers to sophisticated analytical engines. Here's a sampling, starting with the lowest-cost options.

Google has a blog search engine (www.blogsearch.google.com) that indexes blogs created after June 2005. You can keep up to date by subscribing to the search results using a link at the bottom of the page. Google...

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