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The debut of shock marketing.

Publication: San Diego Business Journal
Publication Date: 31-MAY-04 		Format: Online - approximately 765 words
Delivery: Immediate Online Access
Full Article Title: The debut of shock marketing.(Editor's Notebook)(Editorial)

Article Excerpt
It was a moment that could have gone completely sideways.

About 150 meeting planners from across the country had spent a long weekend touring and tasting the best San Diego had to offer. From their headquarters at the new Omni Hotel next to the ballpark in Downtown, these event planners and their guests were introduced to many of San Diego's best sites and restaurants.

While that's not so unusual--San Diego gets lots of visits from event planners wanting to place an upcoming convention here, and they usually are accorded the royal treatment--the final night's black tie gala offered a lot more than a lavish spread and a good band to dance to (not...

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