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Article Excerpt
Soft Power: The Means to Success in World Politics, Joseph S. Nye, Jr. NY: Public Affairs, 2004, pp. 175.
In Soft Power, Joseph Nye advocates the benefits of using soft power in US foreign policy. His definition of soft power is as follows: "A country may obtain the outcomes it wants in world politics because other countries--admiring values, emulating its example, aspiring to its level of prosperity and openness - want to follow it (p. 5)." Of course, this is diametrically opposed to the use of hard power, which is predicated on the use of coercion, inducement, and at its most negative, force. Soft power can only be used if others acknowledge this power, and those who wish to use it, can shape it as a means to achieving their goals. As the author notes, in a free society, soft power cannot and is...
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