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Lloyd James Group research report, August 2005 - key findings.

Publication: Printing World
Publication Date: 12-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
* 31.8% of direct marketing uses variable colour creative to address different groups of customers

* This has been enabled by the availability of technology, which makes variable colour print and mail economic for the end-user

* This proportion is expected to grow to some 48.2% by the end...

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