Home | Business News | Browse by Publication | P | PR Newswire

College Students Tote $122 Billion in Spending Power Back to Campus This Year; 360 Youth College Explorer reveals new data on students' (ages 18-24) sources and uses of income.

Article Excerpt
ROCHESTER, N.Y., Aug. 18 /PRNewswire/ -- Notice a lilt in the gait of college students as they begin the familiar migration back to campus this month? It could be the weighty $122 billion in spending power they're carrying in their wallets, including $24 billion in discretionary spending. The 360 Youth College Explorer Study released today paints the picture of college students-aged 18 to 24 years, from two-year and four-year colleges and who attend part -- or full-time-as financially empowered, rife with the high-tech trappings of modern campus life and commanding nearly $13,000 of annual per capita spending.

The study sheds light on detailed financial habits and reveals that college students are putting in hours on the job (75% of students work) as well as in the classroom. Overall, the data point to college students as savvy, capable and influential consumers, balancing the rising cost of tuition with a hardy work ethic, spending a fair portion of their considerable discretionary income on high-end technology, and holding considerable sway over the purchasing decisions of their peers.

The Jet(sons) Set

360 Youth College Explorer findings place students at the vanguard of digital consumer technology, as...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!