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Analysys International Says Intel's New Logo Shows Its Aspiration to 'Leap Ahead' in Consumer Electronics Market.

Publication: PR Newswire
Publication Date: 05-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
BEIJING, Jan. 5 /Xinhua-PRNewswire/ -- Analysys International, a leading Internet-based business information service provider, says that Intel's new logo shows that Intel is aspiring to 'leap ahead' in the new market of consumer electronics although it will face more challenges.

News Background

Intel said that it would scrap its 37-year-old, and well-known, logo as part of a major rebranding strategy that will emphasize the chipmaker's shift away from its core PC business into consumer products. The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name. The phrase "Leap Ahead" will supplant "Intel Inside," which helped...

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