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Britannica Taps Direct-Marketing Maven to Drive Growing Consumer Channels.

Publication: PR Newswire
Publication Date: 05-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
CHICAGO, Jan. 5 /PRNewswire/ -- Encyclopaedia Britannica, Inc. today announced that it has named direct-marketing expert Dan Smith senior vice president, consumer sales, with a mandate to continue developing the company's direct-to-consumer businesses.

Smith, who comes to Britannica from FTD.com, Inc., will be responsible for all direct-to-consumer sales in...

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