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Member Profiles, including areas of practice, added to member directory.

Article Excerpt
For years, members have ranked the Directory as one of the top tangible benefits of membership. It has been obvious for a number of years, however, that the directory could be enhanced if it provided more detailed information about the specific services members offer. For example, the national office and local chapter offices frequently receive inquiries from potential clients who are seeking the services of members who are experienced in the appraisal of certain property types. Up until now the organization has had few resources to help with these inquiries.

Now the Appraisal Institute has initiated a concerted effort to gather and display extended information on individual members through its Member Profile project. The program offers all actively practicing designated members the opportunity to include information on their specific types of practice in their directory listing at no additional cost.

Previous to this, members had the opportunity to indicate limited areas of practice on the Appraisal Institute's Web site directory but had to pay an additional charge for this service. As a result, few members participated. Another attempt to collect this type of member information was made by partnering with an outside service, but again, participation was limited.

The Member Profile will be displayed as a component of a designated member's listing in the Appraisal Institute's Web site directory and in the downloadable application of the Appraisal Institute's directory issued on CD. Directory users will be able to conduct searches by...