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Court disciplines lawyers for '1-800 PIT BULL' TV ad: the Ft. Lauderdale attorneys vow USSC appeal.

Publication: Florida Bar News
Publication Date: 15-DEC-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Two lawyers who used a pit bull logo and displayed the phone number 1-800 PIT BULL in their television ad have been disciplined by the Supreme Court for violating Florida Bar advertising rules.

The court overruled the recommendation of the referee in the case and found the ad was not by a...

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...protected the First Amendment. It approved public reprimand for the lawyers and ordered them to attend the Bar s Advertising Workshop within the next six months.

The lawyers involved John Pape and Marc Chandler of Ft. Lauderdale, say they plan to appeal to the U.S. Supreme Court an won't seek a rehearing from the state's high court.

"I don't believe that we are going to seek a rehearing. From a practical start it was a unanimous decision; there was no equivocation. I don't think it would be very fruitful," Chandler said. "We are going to appeal."

The court ruled unanimously in the November 17 opinion, holding that the ad violated Bar rules because the image of the pit bull objectively had nothing to do with the type of services being provided by the law firm and improperly described the law firm's services.

"These devices, which invoke the breed of dog known as the pit bull, demean all lawyers and thereby, harm both the legal profession and the public s trust and confidence in our...

NOTE: All illustrations and photos have been removed from this article.

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