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Article Excerpt
AIDS Healthcare Foundation Calls Ad Campaign 'Reckless and Irresponsible' and Urges World's Largest Pharmaceutical Company to Curb Direct to Consumer Drug Advertising
LOS ANGELES, Dec. 30 /PRNewswire/ -- AIDS Healthcare Foundation, (AHF) the nation's largest AIDS group and a direct provider of HIV/AIDS medical care to thousands of AIDS patients in the US, Africa, Central America and Asia, today criticized Pfizer, Inc., the world's largest pharmaceutical company, for contributing to the spread of HIV/AIDS, and other sexually transmitted diseases, by promoting unsafe sex in recent print advertisements for their erectile dysfunction drug, Viagra. The full-page, color ad -- seen in "The Wall Street Journal" over the past several days leading up to New Year's Eve, December 31st -- depicts a handsome, over-forty male grinning knowingly at the camera with the tagline: "What are you doing New Year's Eve?" The advertisement also...
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