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If the deal isn't right, you have to just say no.

Publication: Business Record (Des Moines)
Publication Date: 28-NOV-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: If the deal isn't right, you have to just say no.(marketing )(Brief Article)

Article Excerpt
Recently, we had a meeting with a prospective client. It would have been a great client. Big name. Good strategic planning project. The meeting itself was great. Good chemistry, great conversation. We learned a lot about them, their work and their struggles. But we "also realized, on our end,...

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