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Chr Hansen eyes China's probiotics market.

Publication: Nutraceuticals International
Publication Date: 01-DEC-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
A joint venture between Denmark's Chr Hansen and number one Chinese milk producer Mengniu Dairy is aiming to tap into China's still embryonic market for probiotic products. As part of the agreement, Chr Hansen will help train Mengniu's R&D and production staff, distributors and sales force,...

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...and advise on marketing strategy and positioning for probiotics on the Chinese market....

NOTE: All illustrations and photos have been removed from this article.



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