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Article Excerpt
Sixty percent--or more--of our impact as business executives, corporate employees and simple human beings is dress.
Surprise, surprise! I thought it was my outstanding law practice, winning smile (and expensive dental work), or engaging conversational ability.
Yes, all those help somewhat--but these perception perks don't even get into the awareness picture of your visual audience, if one singularly important element is overlooked: the overall image of how you present yourself, reflected in your choice of attire.
Presumably, the reader is over 21, educated, employed at something which contributes to society, and offers a service to life as a whole--you may be a bank president, teacher, medical rep or a small business owner who wants to attract and keep good clients and customers. If you wear a uniform to work--clergy collar, military blues or company jump suit with logo--not to worry, this is not for you. Your visual message problem is conveniently solved, and your useful function is clear to the observer at first glance. You're already set.
But...
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