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CEO of the Year: Jeff Potter: Frontier Airlines' 'informal nice guy' piloted company through turbulent times.

Article Excerpt
Editor's note: Jeff Potter is ColoradoBiz magazine's CEO of the Year, chosen for our December issue to cap what sometimes can be a long, hard year of business. Four finalists in our competition are profiled on page 22. The choice of CEO was made by the editors of the magazine after a review of about 20 CEO performances over the past year, and appearing in one of six ColoradoBiz lists of Top Companies, including women-owned and minority-owned firms, private and public Colorado companies. The most important factor in making the choice of the winner was, as it is during our selection of the 25 Most Powerful Colorado business people in January, significant action taken by the candidate during the year of selection. Potter deserves the accolade. He fought off some of the worst economic conditions in the history of the airline industry in order to become profitable and chosen for this honor. I hope you agree with our choice, and I hope you enjoy reading about what he has done.--Robert Schwab, Editor, ColoradoBiz

Jeff Potter planned to be a Marine until a job he had cleaning jets at the old Frontier Airlines in Spokane, Wash., lured him from college and to the ticket counter of the airline. He used that counter as the first rung in a ladder that has brought him to the top of one of the country's most successful airlines, the new Frontier. Potter, president and chief executive officer of Frontier Airlines and the first ColoradoBiz CEO of the Year, says he was always captivated by what he calls the "magic of flight," but never expected to lead an airline to profitability through one of the nation's toughest business environments in airline industry history. "I thought my life would be in the military," recalls Potter, son of a Vietnam veteran. But when Potter's college dropped its military program, the would-be jarhead was left adrift.

He was cleaning those jet airlines on the graveyard shift for the "old" Frontier in Spokane when the boss of his maintenance crew...