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Hats off again for Zovirax.

Publication: Community Pharmacy
Publication Date: 08-DEC-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hats off again for Zovirax.(GlaxoSmithKline Consumer Healthcare Ltd.)(Brief Article)

Article Excerpt
GSK is supporting market-leading Zovirax Cold Sore Cream with a TV campaign timed to drive sales during the key winter selling period.

This will be the third screening this year for the memorable `Helmet' ad, which shows a woman hiding her face until she discovers Zovirax. The 10-second execution...

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